Apple Is the One Big Tech Company Without a Clear ChatGPT Strategy
bloomberg.com
bloomberg.com
Now, everyone is expected to all compete and do the same thing. Google and Microsoft are competing in search, while Google is competing against Apple in the smartphone market. Facebook is trying to beat Playstation with VR, while Apple is producing Hollywood content for their streaming platform.
And now, when a bunch of them start making a bot you can chat to, people are confused and demanding other companies jump in on it.
Having a strategy, communication of a strategy, announcement of strategy and execution of strategy are all very different things. Many will put-communication-announce and fail at execution, some others execute and reveal like OpenAI. No one spoke of it 365 days ago, and now you wake up hoping you don’t read another post on ChatGPT
Since when did Apple follow others?
The Apple I and Apple II were not the first commercial microcomputers, but they were very good for their time. The Lisa and Mac were very, very good conceptual follow-ons to the Xerox Alto. The Newton was a very good alternative to the Tandy/Casio Zoomer. The LaserWriter was a very good alternative to the HP LaserJet. The MacTV and Pippin failed miserably, but I guess the MacTV predated most computer based media systems, so you got me there. The Xserv was not the first server, but it was quite well constructed. The iPod was not the first MP3 player, but it was a very good MP3 player if you could get it to work. The iPhone was not the first smart phone, but it did redefine the category. IBuds just sort of suck. Not sure why everyone goes gaga over them. Apparently they're releasing a VR headset that the fanbois will go nuts over and talk about how it's the world's first VR headset. Or AR headset. Or MR headset or "iReality" headset or whatever Apple decides they want to call it.
Apple NEVER releases original products. They ALWAYS follow the rest of the market, but they virtually ALWAYS follow the market with excellent products.
I'm also inclined to say "so what," but not because of some delusion that Apple invents only original products. But because they're going to wait and see if other companies can make AI work and how they can make a compelling, profitable product.
And that's okay.
Apple doesn’t move first for the sake of being first, and they don’t move publicly until they do release.
Any article that doesn’t acknowledge those two points is sorely ignoring the history of the company.
I wish they just made it super usable. It is not a far-fetched or impossible scenario for Siri to start using the latest LLMs under the hood and revamp the user experience.