As for their recommendation system: I always found it to be abysmal and worthless. It recommended films in genres I had never watched, had no interest in, like children's films, sports films, other niche genres. So as an experiment I started rating films Netflix would recommend in those genres to me, as having 1 out of 5 stars, the lowest rating you could give. [At some point they added "Not Interested" and I'd give it that rating. Ha! It was about as effective as pressing a pedestrian walk button at an intersection.]
I did this for months. Any spare time I had while waiting for something else to get done, I'd pop into Netflix and rate rate rate. Got really good at it. Kept doing it for more months. Eventually I rated over 20,000 movies, all in genres I had absolutely zero interest in ever watching anything in.
It made no difference. Netflix still recommended films in all kinds of genres, regardless of even if I had rated EVERY TITLE IN THAT GENRE as "Not Interested" or 1 out of 5 stars.
I once got on an elevator with Reed Hastings at a conference. As we rode the elevator I told him the story. He was ROTFL by the end. Laughter but as in a "too bad for you, I could care less" kind of way. He said no way they would not fix anything. He absolutely did not care whatsoever that Netflix recommended movies at the genre level when I absolutely hated the genre.
It was quite revealing, his "I couldn't care less" reaction.