Does the AI even have a frame of reference to apply "Do no evil" in a manner that makes sense to anyone?
Do human beings have a frame of reference to apply "Do no evil" in a manner that makes sense to everyone?
Do corporations have a frame of reference to apply "Do no evil" in a manner that makes sense to someone?
I think it is safe to say that two preceding questions are hotly contested, so it's hard to give AI a frame of reference.
"Nihilists! Fuck me. I mean, say what you want about the tenets of National Socialism, Dude, at least it's an ethos." -- Walter Sobchak, The Big Lebowski
I can't emphasize how strongly I agree with you. My intent was only to point at how difficult the problem is, maybe the hardest problem in AGI or its precursors, but not nearly the best attended or funded.