Why is it so hard to believe that a product that advertises 30-50% improvement in traction results in a lesser improvement than doubling the area over which tractive force is applied?
I used to drink the snow tire kool-aid until I bought a set for the FWD car of and realized that better straight line stopping distance and cornering ability don't actually help you because being able to controllably put power to the ground is still the bottleneck in the "is it reasonable to drive in these conditions" equation by a mile and while they help they are nowhere near a replacement for doubling the contact patch that force goes through.
Sure, they get me a little bit of margin to be an idiot and come into turns too hot or stop short but I wasn't really doing that stuff in the snow anyway so the benefit is lost on me (and people adapt their driving style to the performance they have available so how big is the benefit really?) and they still don't make the FWD car climb my damn street like the AWD car does so I don't buy them anymore. I keep chains in the trunk for the really bad days.
The FWD/RWD nit picking is mostly irrelevant IMO because any fundamental difference is far less than the vehicle to vehicle difference within or outside a given category. Better handling in the dry more or less directly leads to better handling of the same type in the snow. A RWD box truck will out hill climb a FWD minivan but the latter will out corner the former and a Miata and hot FWD hatch will be better than both at everything.