Hacker News Reader

I literally ignored all BuzzFeed content so completely that I have never seen that conversation happen ever before. I only clicked this because it was about it shutting down.

This is strangely the only website that I’ve had to completely turn off in all of my news feeds. Credit to the tech companies, because it worked. Haven’t seen a BuzzFeed listicle in almost a decade.

It was an effort to build credibility for Buzzfeed as a whole, right? A mistake in retrospect but not an entirely stupid idea.

Yeah, news organizations weren't in such a fight for there lives when that idea/branding was conceived.

But they really should have renamed it. Would that be so hard?

Buzzfeed (listicle, not News) used to be a bit more entertaining back when it started but quickly devolved to what it is now, to be fair.

Seems like a huge leadership blunder. They didn't even know how their own audience would react to a serious news organisation being part of their existing brand. Some simple user research would have highlighted this before the venture even started.