I generally look at how people perceive things like this as an IQ test. At the moment the HN visitors upvoting/downvoting things in this thread have failed my baseline IQ test.
How I wish all presumably well-intentioned but badly informed and ill-educated people who very often seem to have.. let's say, bad luck when thinking would just stop trying to spread their gospel via forums in this destructive way. Looking at you, vaguely-informed "friends of the planet".