Scary as the prospect of job losses sounds, I feel like the real threat is that AI copywriting is just going to destroy content marketing altogether as businesses try to outdo each other with more noise and people begin to tune-out of the internet once they realize just how much of it is made by bots.

I think we overestimate how much normal people are plugged into the internet and I don’t think we give enough credit to the idea that trends in internet use might reverse course once they realize every person they talk to is a bot and everything they encounter was made by bots.