They purposefully chose not to have a flame diverter, instead they were hoping to get away with simply blowing up the launchpad beneath them. I respect that they're trying to push boundaries, but this just seems foolish.
For a company so focused on reducing cost through reusability, why did they choose to blow up the launch pad upon launch? I understand building a flame diverter for a rocket this massive is an incredible amount of work, but if it makes subsequent launches cheaper then wouldn't that amortize the costs?