Emad had to have funded the training of SD even before DALLE-2, investing the cash in exchange for branding rights to a free model.
Its obviously an extremely good bet in retrospect (RunwayML is probably bleeding with regret), giving stability herculean name recognition despite not having done any high profile research themselves. But when the bet was made, it was quite an insane bet requiring a lot of vision.
Naming rights on the model were no part of the compute grant, we give them incredibly freely and also support. Naming was suggested by the researchers in this case.
We don't just put out compute, but made sure to clear up everything from Stable Diffusion 2 onwards 100% trained by Robin and team: https://github.com/Stability-AI/stablediffusion
Actually the _only_ thing in contention per the article.