That said, 5k discount on a new car could make a lot of people happy too.
I’d say this is one of the really good handling of how to end a ‘lifetime’ offer instead of just revoking it once you don’t like it anymore. Of which we have plenty of examples.
The same offer might be hugely in favor of one customer and to the disadvantage of another. Who's favored overall depends on who accepts the deal (which both sides can try to influence)
For instance in the mid 70s exchanged the few “GS Birotor” it had sold for CXs, which was higher in the range.
The deal was very much in Citroen’s favour, but not to the client’s loss: the birotor was effectively pretty crummy (outside of being a collector model, which is how a few survived), and it was launched just as the oil crisis started powered by a gas-guzzling (and unreliable) rotary engine, as well as being almost double the price of a standard GS.
As a result it sold extremely poorly (847 units were produced) and was quickly pulled. Citroen tried to buy / exchange them back (and did get most of them) so it didn’t need to support the car and keep spare parts through its network.
Does anyone intentionally make a habit of conducting dealings that are not in their favor?