For the past year, I have been touting that the future of business is benevolence. We are too smart and too savvy to be able to carry on indefinitely in a malevolent way.
Google started it with the whole don't be evil philosophy and whether or not they are still following it, is largely irrelevant. It is, however, infectious. Facebook is following suit and (I hope) it won't be long before we all realize that the doze of benevolence will get you far. And by that I don't mean philantropy.
1) Don't charge people more than you have to. Make money, by all means, even get rich, but don't overcharge just bacause you don't have a lot of competition.
2) Pay your employees well and create positive work environments. Happy people remain working hard and make you more money at a nice and organic rate.
3) Loyalty is no longer a virtue of an employee. It is a privilege earned by an employer. Don't be a DB and expect people to stick around and work hard for your just cause you are putting bread on their families tables. That worked in the 50's. Get on with the program.
4) Share the profits with your employees, share the innovation with your customers and don't be afraid to try new things even if they appear to hurt your bottom line. You will never know until you try it.
5) Vote for a party that will better the world, not the one that will serve your selfish desires (I intentionally did not use a word needs here. (This is where I will exit on this one.)
I could go on. Perhaps I am naive in my thinking, but something (my gut) tells me that if we are in Act III, the good will win in the end. Doesn't it always?
It's either that, or this rebel will need all the force I can get.