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AFAIK it is the newest meme stock, it popped up on the reddit front page the previous few days.

It has been a meme stock at least since the whole gamestop thing in 2020/2021

Back then the three big ones seemed to be Blackberry, AMC and Gamestop. If r/BBBY stats is anything to go by, I would say it wasn't that popular before mid 2022 [1] and is gaining traction since january. But it might have been bigger than I noticed.

[1] https://subredditstats.com/r/BBBY

BBBY has been a meme stock for quite some time over the last couple of years.

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