The F-150 Lightning is already quietly getting close to the fastest selling EV in the country. Indications remain that the biggest thing stopping it from topping the list is still silicon/supply chain shortages Ford should have fixed years back.

There's a lot of "rolling coal" sorts, sure, in places like the Midwest, but even many of them come away from test drives of EV trucks impressed. EV trucks nearly market themselves because torque is always the main problem/focus/interest of anyone that uses a truck as a truck (for hauling), and diesels can't beat electric in practice on torque.