Microsoft is maybe the
only big tech organization that feels like they're still actively trying to out-innovate their size. They invested in OpenAI (not acquired; invested) then weeks later made substantial improvements to Bing. They made a concept hardware device 10 years ago (the Courier), then finally made it real (it's not great, but that's beside the point). They're possibly the single largest funder of insanely critical open source software projects; Kubernetes, TypeScript, VSCode, etc. They acquired Github then practically speaking left them alone to continue being a really high quality product, while simultaneously investing in internal direct competitors (Azure DevOps). They released Loop a few weeks ago; now they're going after Notion.
You can argue that they're leveraging M365 and their enterprise contracts to out-innovate smaller competitors like Slack, Notion, etc. Yeah, ok; I don't love it. But I really can't help but feel: At least they're doing it. At least they're releasing new products that don't totally suck. I literally can't think of one thing Google has released in the past five years that left a fingerprint on the world. Facebook is a similar story. Apple is a very different company, but its not dissimilar: M1 was incredible, but if you put that aside (because, really, the past three years has been "M1 Catchup" for them) the iPhone is the same thing it was four years ago, the iPad is the same, the Watch is the same, the software is overwhelmingly the same, I guess they have a new Savings Account (when companies start running out of ideas to innovate, they turn to financial engineering).
Microsoft is a cool company, and I'll die on that hill. I'm not happy with everything they do. I think the entire Windows division leadership needs to be gutted and replaced, and they need to think long and hard about what Windows looks like for the next 10 years (and maybe they're already doing that!). But putting that aside, even considering Microsoft's very light anti-competitiveness, I'd take them over the rest of big tech nowadays. They're mostly just lame ducks.