The globe defaults to everyone gets a really high price, then if you try to cancel they immediately start offering you better deals until you agree to not cancel.
It's a stepped thing.. you start at $30/month. Try to cancel and they offer you $20/month. Say you still want to cancel and they go through a series of discounts till it's < $5/month, maybe as low as $1/month.
When I went through this before online cancellation the process was so gross every new offer made me more determined to cancel even though the better offers were cheap enough to want to keep it. The whole process made me feel like I'd been ripped off.
Not really the same as Radiohead offering to let you name your price from the beginning.