Is this the model that's supposed to be $30,000 and ship in 2015? I love Tesla's strategy of releasing a new model every 3 years for half the price of the previous model. Does this mean they will have a $15,000 model in 2018? That would be great.

Starting with 2020 electric cars should start going mainstream, which is not too bad. I think many people wouldn't have expected this until 2050 (when we'd be really running out of oil) about 5-10 years ago.