That's quite an argument. "Software is getting too hard to write, so we will do the work in hardware instead, since hardware is so much easier to develop."

It's pretty ballsy of Intel's marketing department to so blatantly lie to your face like that. Maybe they were big believers of the "Big Lie" rhetorical device? If you say something so outrageous people are less likely to question it because you must be a genius with loads of inside knowledge to assert something so completely crazy on the face of it.