> Meta expects revenue of between $29.5 billion and $32 billion, while analysts were expecting sales of $29.5 billion for Q2.
looks like ad markets are recovering.
looks like ad markets are recovering.
I'm not sure[1] why I bother.
[1] Actually, I'm sure that if my mother leaves Facebook, so will I.
Additionally, user retention has dropped. At the same time, Meta blocked account deletion across its services (Instagram and FB), citing "technical issues." They also said that accounts wouldn't be deleted for 1-month from customer request. Convenient, eh?
So how does Meta report such huge earnings? Well, one way could be that Meta is generating fake account traffic to drive those numbers. Companies paying for ads don't know any different, because you're paying for impressions, not engagement/convergence (e.g., clicks).
The is why people say to delete your account, not just to delete the app. Meta need your account to be active to generate that fake traffic and rake in that ads $$.
Meta isn't the only corporation that leverages this tactic (i.e., generating fake ads traffic using customer accounts). Any corporation reporting a surge in Ads revenue is likely leveraging this tactic.
Companies are paying for impressions, but they will reduce their spending if the impressions do not result in conversions. It's trivial to tell if a visitor to your store came from Facebook, Google, or wherever.
If you start your statement with hyperbolic nonsense why would I care to read the rest of it? I just checked IG reels and I went through 36 reels before getting to my first ad. I admit that is way more than I even guessed it would be, but pretending 90% is reasonable is a joke.
You "checked your reels" and had experience A, when other people have reportedly checked their reels and post streams, and found a different experience. This is called personalization + A/B experimentation. I myself experienced more than 50% ads in my content stream last I logged-in in January/February (I don't really use Instagram). That was enough for me to not open up the app again.
I didn't pretend anything. You and your needlessly inflammatory position can take a deep breath. More oxygen and prefrontal cortex, less amygdala.
How to execute simulations of customer traffic? This would be leveraging Personalization Models and Dynamic Simulation Models.
How to write contractual agreements based on impressions, not engagement? This is contract writing, which is marketing and sales.
Marketers aren't stupid.
"Amazon Black Friday Ad Glitch Cost Advertisers Up to Hundreds of Thousands of Dollars" (28 November 2022): https://www.businessinsider.com/amazons-black-friday-glitch-...
"Facebook Ad Systems Error Causes Significant Overspend on Many Accounts" (23 April 2023): https://www.socialmediatoday.com/news/facebook-ad-systems-er...
"Facebook's Ad System Went Nuts and Ripped Off Customers" (26 April 2023): https://gizmodo.com/facebook-meta-ads-glitch-overcharge-refu...
Notice the trend? (i.e., Ad systems "error" causes overspend on ads customers never saw).
Are people still buying ads with FB and Amazon? Yes.
[1]https://gizmodo.com/facebook-meta-ads-glitch-overcharge-refu...
[2]https://www.cnbc.com/2021/02/18/facebook-knew-ad-metrics-wer...