I drove a BMW in highschool^. BMWs and Audis are not "luxury or premium class" cars. Luxury and premium class BMWs and Audis are "luxury and premium class".
^A 3 series almost as old as myself.
^A 3 series almost as old as myself.
Indeed, I got mine for 2.5k so that I could pick up "classy chicks". ;)
Surprisingly it worked, to some degree.
You're taking this far out of context and acting as if the current models don't matter just because they were designed one way 15+ years ago. The only "cheap" BMWs are the base model 1 and 3 series. Compare the average new 3 series to a high end model from Toyota, Dodge, Chevy, etc... They don't stand a chance in terms of aesthetics and overall "feel."
A car that sells for 15k pounds in the UK can easily sell for over $50k AUD. (which is 1:1 USD atm)