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My comment explains why I think Drive will fail, because of the business model of the company that is behind it. Google's advertising model necessitates evil things to be done with the content their users upload. And my prediction is users are going to start spitting up the free ice cream Google is serving.

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Given your stated beliefs, wouldn't you also expect Gmail, the Google search engine, etc to be failing too? That doesn't seem to be the case.

...yet. I fully expect Gmail and Search to decline in popularity, and with it Google's profitability and viability. Users are starting to revolt, and switch to alternatives like DDG. I don't know of any good Gmail alternatives yet, but the timing is really right for some startup to come along with a better email solution.

Google may appear an unstoppable juggernaut, but they most certainly are not. I think their business is very seriously threatened because of the type of business model they've chosen.

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