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Additional counterpoint, I launched my app on both Android and iOS at the same time, didn't even own an iPhone when I released it.

The with tooling available today, there is almost no technical reason not to. Most brands/apps can't afford to create some fake exclusivity.

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If you use a cross platform framework, sure, but if you only have resources for one platform (or where cross platform is not suitable for whatever reason), I'd pick launching on iOS first any day of the week.

What app is not cross-platform? Even games are all using Unity now.

Lots of apps aren't cross platform, at least on mobile. Things 3 is a good example that's only on Apple platforms.

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