I took the survey and rated equity/options pretty low. My rationale (which may very well be wrong):
1) Options offerings are typically a fraction of 1%: even for the first engineer at companies with no technical co-founders. This (I think) is a carry-over from the dot-com era where IPO exits came hot and heavy. These days, if you're lucky, you're looking at a low-7 to mid-8 figure exit. And to become fully vested, you're going to have to stick around for 3-4 years.
2) Even with a big successful exit, you never know if the company will pull a Skype/Zynga on you.
With that said, I wouldn't scoff at them, I just won't be weighting them heavily in compensation talks.