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So long as I expected to want it more than a year ... the lifetime license would be STUPID to not take

At $1.90/mo, by month 13 you've spent more than $24

I'd get the 1.9 deal anytime, if it's so good I end up using it more than a year I'll happily pay twice the lifetime price in the end.

If it's like 99% other products that offer bulk deals, I don't know such a long time ahead whether I'll end up using it that much. The expectation of savings by taking the "worse" short-term deal is higher than taking the supposed advantageous lifetime/bulk deal in my case.

I'd say well over 85% of the time, I "know" the bulk deal is the better one for me - I might do the 'cheaper' option once (in this case, the $1.90 for the first month), and then convert to the 'bulk' deal as soon as I know I like it

...but personal experience has shown that if I'm going to like something for a month, I'm going to like it a lot longer :)

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