Looks like this was made by a team in Zürich, which is mostly German, so I imagine it came to them fairly naturally, and who doesn't want to pick cool names for hackathon projects.
It was kind of an internal joke at Google for German-speaking teams to make German-named projects. (It's maybe only a joke that makes sense to the infamous German sense of humor.)
The german sense of humour is no laughing matter!
Q: How many Germans does it take to change a lightbulb?
A: One. They are very efficient and don't have much sense of humor.