I don't think it's quite that mischievous. I mean, he doesn't mention Basecamp Next anywhere in the post.
He's basically making the reasonable point to build quality shit people actually want to use without accounting gimmicks and all else will follow. Funny that it takes a Danish guy to understand the American Way™.
He's tired of all the Kool Kids making a product with no hope of ever making money somehow landing millions in VC. It's offending to those of us that actually build things people want to use, but don't happen to live in the right place or have the right institution on their résumé.