"So, after several dealers’ associations complained that TrueCar was violating various laws, regulators from several states told TrueCar that they questioned the site’s business practices. Honda Motor Company also protested loudly, threatening to cut off marketing dollars to dealers that did not follow its guidelines when promoting its brands on TrueCar’s site."
While I know that there are a lot of people employed by local dealerships in the sales department, I can't help but thinking that a lot of these jobs essentially add a percentage cost to new cars with no value added. Which, of course, means that since innovation is a threat to these old business models, most of these dealerships will only be doubling down on legislation and protectionist policies that stop or slow genuine innovators like the guys at CarWoo and TrueCar.