Google Workspace Updates: Expanding Upon Gmail Security with BIMI

Which requires a trademark registration for your logomark to be accepted if I understand it correctly.

Since DMARC and SPF exist and are both also supported, all this checkmark does is indicate that the sender has trademarked their logo which, in this context, doesn't say very much at all.

I feel like this solves a problem that didn't exist, at the cost of invoking a false sense of trustworthiness in the sender. Not dissimilar to Twitter's new checkmark system but then for affluent businesses.