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> The big draw for SendHub has nothing to do with buzzwords (aren’t you sick of local, social, photo-sharing apps, anyway?)

> In a couple of weeks (...) the mobile-optimized website will include social sharing buttons, so a business can spread its message even further through the recipients’ circle of friends.

Right.

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Being social and using social are not the same thing. You use Facebook/Twitter, are you a social app?

Like the lure of the Sirens, the viral factor of social sharing is too hard to resist.

Oh VCs, some of our users put adblockers in their ears, but where's our rope?

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