I don't mean to be snarky, but I think this is what's called a "minimum viable product" or MVP around here. It's the smallest thing that does something you can explain. In this example it's "on android, download this app, and anything that has a barcode, you can scan and give 1-5 stars." Other times it's "email us a URL and when the contents there change -- for example someone replied to a comment you left on that page -- we'll email you back". Actually brb this is gold!!!
basically, the way to think about mvp's, is it's the "done is better than perfect" equivalent of a proof of concept. Whereas in the old days, someone would innovate and then put out a proof of concept, these days we skip the innovation stage and put out a proof of...ability to put a database app together? I dunno exactly. Sorry about the snarkiness here, I just think there is life outside of this particular bubble.