This paper is too dense for me to read through at this moment, but eBay must be a real disappointment for its shareholders:
Despite its head start at being a platform for online retail open to anyone, eBay stock has only doubled in 10 years, or in other words, added $12b in equity value (currently $24b). Imagine that: a successful tech company with a real product in a market that’s going stratospheric (online shopping) has lagged the S&P 500.
Meanwhile Amazon has octupled, which works out to adding $864b in market value.
In other words, Amazon has added 36 eBays worth of equity to itself in the last 10 years.
Ok, I haven’t looked at corp debt to calculate these numbers based on enterprise value, but that could make the numbers worse: eBay is asset-light with little physical infra compared to Amazon.
eBay’s fees have gone through the roof, so I suspect its volume has been decreasing.