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Well, AirBNB wouldn't pass this test in early days since they mostly started to grow after starting making professional photos

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I always felt like Craigslist pre-validated AirBNB as a business. Short-term rooms for rent was already a popular Craigslist section. AirBNB took that and (1) added payment, (2) parametric searching and (3) better profiles.

Craigslist is/was largely where things get listed that don't have a specialized site that fulfills those at least 2 of those. E.g. etsy, ebay, stubhub, online dating, rideshares, gigs

https://d3.harvard.edu/platform-digit/submission/craigslist-...

Image from above link: https://i.insider.com/4dd4d1cf4bd7c8c90f000000

Craigslist did classifieds at the price of free which is impossible to beat (though apparently they're slipping to Facebook marketplace now, but I've no recent data).

And the Craigslist interface is damn close to a classified section in a paper.

> free which is impossible to beat

I mean, they could also pay you, the content creator, but yeah, that wouldn’t work as well on a classified ad website.

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