35 hour battery life? Compare this to Garmin's most modern watch (the Venu 2) with OLED screen and it's just not even worth considering. I get 6-8 days with mine, but I don't use GPS at all.
This G-Shock only gives basic data too. I like the look of it, but $300 is just way too much. Part of the appeal of the G-Shock is 10 year battery, so you'd think they would go for something a little better.