It's quite crazy though how much these football towns rely on a sport. The rivalries, the competition, and the booze. I always said if you wanted to rob a house, a friday night would be ideal because literally 50% of the town is at a football game. I really think it's just something everyone can relate to. In these towns where textiles and industry are prominent and there isn't much innovation, looking forward to that friday night football game with the guys is something that gives peoples lives meaning. I'm not sure my point, but I figured I should but in and say that there are such things as these towns and football is very real in the south and without it I would be very interested to see what people cling to next.
Basketball is big-ish, but most schools either have one or the other. I'm a big fan of Kentucky basketball, but everyone knows their football team sucks. That's usually how it goes. So maybe it would go like the article said and basketball just gets huge and more rounded in all towns.