Hacker News Reader

I'm stunned by the traffic figures as I don't know one person that uses it (and I suspect the majority of my non-tech, Facebook loving friends have never heard of it).

Is that anything to do with my demographic (41, M, UK based)?

View on HN

Yes (demographic). Although all sorts of people use tumblr, it seems to be most popular among (predominantly American) high-school age (and a bit older) teenagers. It has settled into a middle ground between Twitter and traditional blogs for a lot of these users -- single-paragraph posts or photo posts are the norm, and re-blogging is very common/encouraged.

I'm a bit younger (19, M, UK) and a lot of my facebook friends seem to use it. I think it appeals to a youngish demographic.

Reply on news.ycombinator.com