All non-profit means is a different tax status. Don't assume they actually don't make money.
What difference does it make for a non-public company? They can pay themselves more salary either way. The shares aren't really valuable until then.
As to a charity - if you really believe so. It doesn't even enter the books. Have you not seen an in-person donation site? Someone gives $100, the staff keeps the $100, takes out $50, records $50 and puts that in the donation box. After a few more layers the actual donation could be just $1. I've seen these at your regular big name charities - all the time.
And let's not get started on the sponsor a child that doesn't exist options...