If there's a shooting and shootings have happened before, is that not still news? It happened after all. It's got to be better than just ignoring things because it's status quo.
Just because something is a continuation of a trend doesn't mean it isn't somehow "news-worthy". The weather is entirely based on continuing trends over x periods—is there still value in knowing the weather? Of course. This is the weather of business. It's a "sunny day" in Startupville even if it's raining in Fortune500land, which is the counterpoint to the doom-peddling in other headlines.
No point in reporting on war — it’s happened before.
No point in reporting on a corrupt or lying politician — it’s happened before.
Statistically speaking, in the US, high school students were much more likely to be murdered in the 1980s than now. But just try to convince today's parents of that.
It's so refined there is pretty much no meat left in the sausage. It is an engineering project and you are the raw materials.