Unlike malware authors, most big tech companies are bound by legal and ethical frameworks regarding data collection, retention, and usage.
Inappropriate usage of PII can lead to severe consequences in most western countries.
Inappropriate usage of PII can lead to severe consequences in most western countries.
We can clearly see where the incentives are aligned.
Facebook still being around shows this is just wishful thinking.
Also, be careful, the concept of "ethical frameworks" is used by companies to become their own judges and jury.