I think this is the review: http://www.anandtech.com/show/5163/asus-eee-pad-transformer-... While it's true that Apple has its own SoC, this is built from existing components: it's just that the components are packaged together, instead of distributed across a mobo.
One of the advantages he cited & partially dismissed, though, was that since Objective C compiles directly onto the hardware, performance & battery life is better on ram- and cpu-limited phones compared to the added overhead of Dalvik or another virtual machine or JIT. (His theory was that that bought them time in the short term but is still a long term issue for Apple; I'm not sure I agree, but don't disagree Apple needs to be evaluating this stuff.)
* There's at least one exception in Trident (the IE rendering engine). Assuming most of the stock apps are CLR-based unless proven otherwise.
http://www.macrumors.com/2012/02/06/audiences-earsmart-techn...
As time goes by, I'd expect "third party" SoC vendors to offer their customers an ever wider range of custom silicon, but there will likely always be advantages to being the "first party".
Apple was not specific about what all the coprocessors are or what they do, which is why I'm being vague, but they have publicly announced that these are integrated into the SoC.
So the "Rumor" part is that one of them is from Audience. That there are custome co-processors has been revealed publicly.