Whereas NVIDIA is basically just “we’re an AI company now”.
They've been trying to push their GPUs as CPU alternatives everywhere especially in the datacenters where their presence grew since the acquisition of Mellanox. They also tried to acquire ARM, to squeeze both Intel and AMD out of the CPU market completely.
I hate what they've done to the PC gamers, but as a company trying to grow in more markets and make even more money, they've executed insanely well strategically, leaps ahead of AMD.