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I remember analyzing this data, it’s was pure AstroTurf.

Is it possible to contact the people impersonated so they can sue these companies?

I think individuals would have to prove some sort of damages if they want to win a suit, unfortunately.

Misappropriation of likeness, fraud, etc.

At the time you could download the public comments on the FCC website. It was just a ton of copy/paste entries. Useless.