There's a bunch of people into vore on one of my discord servers and I haven't noticed them into the idea of actually being eaten themselves, or eating other people. It's not necessarily a cannibalism fetish. Usually it's tied into a monster porn fetish.
It is also a common overlap with furries (well- yiff rather) but I guess that makes a bit more sense since animals are more known to eat one another - although it's mostly the anthromorphized ones so idk really.
Also overlaps with the oversized giant women / shrunken male fetishes which I guess makes the act more physically possible if you ignore the impossible sizes of the people involved.
Most vore is "swallowing whole while alive" and not "actually eating", there is often no chewing involved or depicted. If the victim is chewed or killed in the process - that crosses into the less popular guro and snuff categories.