That is largely due to IBM choosing x86, and the PC taking off in a huge way with its de-facto "open" design that ended up being successful and kept backwards compatibility. One could easily imagine a world in which IBM chose ARM (and it was invented earlier) for its first PC, and proprietary x86 SoCs based on Intel's cores are everywhere instead. A world in which CISC is the new fad.
Note: Intel has non-PC-compatible x86 SoCs too.