How Developers Are Shaping the Future of Music

EMI Partnership Developer FAQ

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What’s the elevator pitch?

EMI is making some of its artists' content available via an API. Developers can work with the content in a sandbox environment and propose ideas for applications. If a proposal is taken forward, EMI will handle the tasks of clearing the necessary rights and marketing the application. Revenues will be shared between the developer, EMI, artists, The Echo Nest, music publishers and any other rights holders.

I read this as EMI want me to take the risk of developing an application, and then, if they think it's going to make money, they'll take it on and make money out of it. Sounds like they're trying to apply the same model to developers as they do to musicians.