In hindsight its “good content” of the war and drugs sort doesn’t feel too far off from the original angle of low-brow edginess that I feel like evolved and predated things like the “dirtbag left” and “El chapo traphouse” with less of a political bend.
I’m sort of confused as to what carried it into being heralded as a “digital colossus”, whose decline is described as part of the “end of an era” next to Buzzfeed News. Granted, once my own “New York nights at 21 edgy” phase tapered off around 2015-2016, I stopped regularly paying attention to it. At least Buzzfeed News had the accolades to justify its merit.
I suspect that around 2015-2016, right around the time when Supreme got sold to VF Corporation and Kanye and Kim Kardashian were in their prime, and Trump first stopped on (or off?) that escalator…there was a “vibe shift”…and whatever underlying cultural tones that everything that I’m describing can be categorized under sort of seemed “marketable”? But after Trump was elected, the vibe shifted again hard, and I guess Vice couldn’t keep up. Their target demographic is aging and the generation who follows them probably doesn’t have the stomach to tolerate their lack of taste and can probably figure out the “war and drugs” stuff on their own.
I don’t know. So much of this calls to forlorn days and I don’t expect much of the HN crowd to feel where I’m coming from.
If you know you know.