It's easier to do a typical 'Culture War' fear mongering type content and get easy clicks.
Also, I think we are in an echo chamber where if you don't report on comment on the latest topic, you might be perceived to belong to the other side.
The West seems to lump issues into "Good" vs "Evil". Leaving no space for News media in grey area to succeed.
I can't think of any 'Moderate' News source that is massively successful. Most of the mainstream ones can easily be classified into one camp or the other. May be just degree of devotion to the camp differs.