Oh, you optimist!
It's ALWAYS about incentives. Aka money.
Companies will use AI to squeeze garbage (aka ads) in every nook and cranny of the observable universe now. Think of all the thankless tasks that required a human to do them until now.
Guess what? Now that AI can do them 100000x faster and probably 2-5x better.
Our lives are about to be flooded by a stream of -pardon my French-, adshit.