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Because they have stock they need to pump.

I've found talking to Confluent about anything is a complete waste of time unless it's a very specific technical issue. They're always pushing their cloud as the solution, and it's very aggressive.

Really? We had the opposite experience. We got the impression that sales loves to sell against their cloud. Probably commission related.

At my last org, we spent hundreds on confluent and then they did a pricing adjustment and our bill went up 4x. No exaggeration. We moves from kinesis to confluent because it was cheaper. After that, we moved back to save money.

There are serious limitations with azure event pub though, especially max number of topics .

We ended migrating to aiven after finding confluent pricing unreasonable.