> All Trezor devices are distributed without firmware installed - you will need to install it during setup. This setup process will check if firmware is already installed on the device. If firmware is detected then the device should not be used.
>The bootloader verifies the firmware signature each time you connect your Trezor to a computer. Trezor Suite will only accept the device if the installed firmware is correctly signed by SatoshiLabs. If unofficial firmware has been installed, your device will flash a warning sign on its screen upon being connected to a computer.
https://trezor.io/learn/a/authenticate-model-one
There seems to be an element of user carelessness and naivety here. Anyone who follows Trevor's hardware verification checks surely needn't worry about these attacks.