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While I have a lot of time for those people (Gabe Brown is well worth adding to that list). I fear that for the most part those people are successful by selling the dream of better quality produce to people with the disposable income to afford to buy it, mostly direct to consumer. I suspect there isn't enough space in this market place for every farmer.

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There is certainly more space available than is currently being filled. I.e. I have lived in more than a dozen places around the EU and Africa and have never had access to one of these types of farmers, despite being heavily inclined to buy from them.

I don't doubt that direct to consumer regenerative agriculture will never be 100% of the market, even in wealthy societies. But it still has tremendous potential to grow.

direct to consumer seems like a huge growth field to me actually, there's much less need for a middle man (grocer) now that everyone can buy and sell via their preferred marketplace app.

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