It's a funny thing that you remind me of just now - I seem to recall, quite some time ago - 10+ years ago, probably - an exasperated article on Ars Technica arguing against ad blockers, when literally within the past few weeks I'd only just installed one for the first time, because I was fed up with the gigantic banner ads plastered all over... Ars Technica. Of all sites, at probably the peak of "Around the web..." scumlinks even, they pushed me over the threshold.